How to Write Your “About” Page

Although it is often overlooked by many site owners, the “About Me” page (for bloggers) or “About Us” for online stores is actually a very important part of your website which can enhance your reputation.

If you have been following our advice on long tail keywords, your reader has perhaps stumbled across your site via a Google search. If your article is well structured and interesting enough - and it should be if you’ve followed our content writing advice, you have an opportunity to win them over as a regular visitor or even an RSS subscriber.

Research we have done on a number of our clients sites shows that one of the most frequently visited pages is the “About Us” page, which means it is worth further analysis.

Why the About Us page is important

Your “About Us / Me” page is your opportunity to provide an overview of your site. It is where you can show off your credentials as well as explaining what expertise you can offer your visitors and what problems you can help them to overcome.

As an example, you might find an article on a blog and on first impressions find it useful. But before you can fully trust the article, you want to know the credentials of the author. Does this guy (or girl!) know what they are talking about and can they back it up with results?

How to Write your About Us page

For bloggers, it’s an opportunity to talk about your expertise, any relevant qualifications or knowledge you have about your niche. If you are offering a service, don’t be afraid to give some results (financial if you are selling a product) or SERPs (for SEO) for example to back it up.

For ecommerce sites, use this page to give background information about your store. Tell your customers about the size of your operations, where you are based, the history of the company. You can detail your range of payment methods, customer service and return policies. All this information helps to make the user feel more secure about your store and increases the chance of them making a purchase.

Key Elements to Include

• Who you are and the overall purpose of your site
• Your expertise and credentials (show results where possible)
• What problems you can solve for the user
• How they can contact you